The Mustache-Hair-Picker Theory of Marketing With Stories


With all the constant bombardment by tweets, Facebook updates, emails, advertisements, commercials and infomercials, people are tired. But are they tired of advertising, or boring advertising?

Reality shows are all the rage right now.

Many of them a panacea for product marketers that have their goods 'placed' in the shows for awareness.

The content of most reality shows is a joke, if you ask me. But, I am not the market for them to advertise to. Do not care.

Think about this though.

Millions upon millions of people tune in every single week, night after night to watch reality shows.

Millions of people spend hours on Facebook every day. Millions of people spend far too much time on Twitter.

Again, I am not the market. But – they are – and that's my point.

Millions upon millions of people LOVE reality tv. They LOVE a great story.

They love tweets – even the one about the girl picking her mustache hairs from under her nose, while driving 70 miles an hour down the freeway the other day (which I saw and still think MUST be illegal). In some peoples eyes that is news something worthy of a comment or reply. To others, it is not.


Your ideal clients WANT to hear from you. They want to hear your stories. They want to hear your differences.

They will invest ample amounts of time on your site, videos, Facebook pages, if you understand them and know what they want.

Then you deliver it to them.

Consider your ability to share personal stories, your own personal talk radio show.

Some people will tune out, not interested. Others will tune in here and there. But the ones you really want are there whenever you are talking.

THOSE are your market.

Not the people who do not care, or, worry, complain every time you speak to them.

There are ample clients like that out there for you, it's up to you to begin the conversation though.

If you need to generate qualified leads stories will give you the edge.

If you need to build relationships stories are a wicked way to do it.

If you need to reactivate clients who have not bought or spoken to you in a long time compel them with a great story.

Stories are proven to outsell facts are you using them to their fullest potential?

Now is the time to start.

PS: The mustache-hair-picker I saw barreling down the highway may not be interesting to you, but the concept of little story snippets like that can help you create a much stronger bond with your ideal clients.