All through lunch at the Red Lobster in Salt Lake City, the supervisor approached and offered a wonderful, whole, colour brochure …. 16 Webpages!
Yes, sixteen pages, in complete colour that described the Purple Lobster practical experience, but, can you guess what they the true purpose of the brochure was?
Don’t forget, this was a total color, 16-web site brochure. With no tackle of their nationwide places, no cell phone figures, no shots of the CEO, no pics of their buildings ….
…. just basic messages:
* Share the booth
* Share the flounder
* Share the radicchio
* Share the soaked-naps
* Share the 7 seas
* Share the enjoy
Share … like …. what is this about? How does this hook up to a cafe? What's likely on? Certainly, my internet marketing interest was piqued, so I ongoing studying until finally the past site disclosed the response.
And, that was the final topic: Share the connection!
The overall full-color, 16-webpage brochure was to market ….
…. THEIR Web-site!
Yes, they were introducing their world-wide-web site and required you to pay a visit to and subscribe to the Overboard Club!
Powerful. Emotional. Impactful.
Is there a “Crimson Lobster” styled advertising and marketing strategy in your future? If you have a web-site, how do you promote it? Do you have a marketing communications piece just to spotlight your web site? Or do you “hope:” that folks will locate your web page and then grow to be a patient?
Does your web site offer you a subscription to a ezine or eLetter on health and fitness and wellness? Need to it? Indeed or sure? Do you have written content that can be go through or downloaded for a vast-range of health relevant matters? Do you have a site for sufferers to post their thoughts or feedback about health care and your brand of chiropractic in particular. Do you have a survey or quiz for people to participate?
Apparently, people will bear in mind a web site address less complicated than your phone amount. So, advertise your web site thoroughly. Set it on all your advertising communications materials from billboards to company cards.
Possibly you do not will need a 16-web site brochure to promote your web site, but I bet you can do a better work of promoting it to your individuals and the men and women in your marketplace.